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These days, it seems like everything has moved online. People are using the Internet to pay their bills, communicate with others and find businesses. Online storefronts are common, and a number of businesses are trying to go paperless as much as possible.
Brochures, however, still have benefits that the Internet cannot duplicate.
Brochures are Attractive
The typical online look has become a bit stale. While websites differentiate themselves with a variety of graphical elements and new features, consumers have become a bit tired of looking at typical online storefronts. Brochures have a clean, refreshing look that many customers will find attractive. Nothing feels quite like a paper brochure, and the tactile feeling cannot be replicated online.
Brochures are Nostalgic
Nostalgia is always in, and most customers over the age of 25 or so remember a time when online shopping was exceedingly rare or non-existent. Middle-age customers have fond memories of the excitement that came with receiving a brochure advertising a particular company, and many will find a brochure comforting on some level. Companies should never underestimate the power of nostalgia and hearkening back to eras of the past.
Brochures Show Dedication
Websites are fairly cheap to run these days. After paying for an appropriate design, the only ongoing costs are relatively affordable hosting fees. Brochures, on the other hand, cost money for each brochure printed. While they are not expensive, they do indicate that the company is willing to spend money to attract customers and share information with them. This dedication to customers will stick in the minds of those who receive them.
Brochures are Hard to Ignore
Email does not have the same impact it used to, and driving customers to a website can be a challenge. In the early days of email, customers would often click on links just to see what it led to. Today, customers often mark promotional emails as read and forget about them. By giving customers something physical, they are likely to at least browse through it at some point. Further, customers often hold on to brochures and browse them at a future date, but they rarely look through old emails.
Brochures Indicate Professionalism
Starting a website has never been easier, and most customers have become aware of this fact. Even creating a professional-quality website is no longer as challenging as it once was. To show that a business is truly top notch, it is important to take extra steps. A brochure is a great way to show that a particular company is run by those confident enough to pay for a printed brochure to share with customers; amateur website operators never take this extra step.
Brochures Establish a Brand
It is important that customers have an image of a company; one of the primary benefits of advertising is that is helps customers associate a certain type of product or area of business with a particular name or logo. Brochures allow businesses to reinforce this image in the minds of customers, and this subtle step will help gain and maintain a strong customer base.
Author Bio Jeremy is the Manager at one of the most popular Printing companies in Sydney, Australia. He provides the highest quality brochure printing Sydney has to offer and says that print advertising is still a great way to promote your business.