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Having a website is no longer enough. Tapping the social media like twitter and facebook is not also enough. Digital Marketing is spreading your website link all throughout the internet even in forums and videos. Offering something that will benefit the reader is another way to do it like infomercials.
In the olden days the most prominent ways to advertise your business so others can take notice of what you offer is through print media, radio and television. Now, if you do not have a website, if you are not online, you are not in. If you will notice even the tv personalities are shouting out their facebook and twitter accounts. They are telling the viewers that they are in and that it is time to follow them online so that when they broadcast their messages, their followers will know.
At the end of the infomercial they would see your link. Same with quizzes which are fun to do by the online world. Creating something viral that makes everyone share on Facebook will really give your website a boost. Having some knowledge also with how the search engine optimization works will help in pushing your website up the search results. In a nutshell, what you do on the internet that helps in spreading your website is digital marketing.