Marketing in retail isn’t like marketing in other industries. For one, if you’re in the grocery or produce business, your sales are seasonal. Your goods will be expired by the time any online ads start to recoup their costs.
Your consumer base is also less tech-savvy than those who shop at online businesses. Your ads need to be easily accessed and understood by everyone from grandmothers to foreign shoppers.
So what are your options for retail marketing? Here are a few ideas.
– Social media. Since the very nature of the Internet is ephemeral, it’s easy to throw up a few tweets or status updates about what’s going on in your store. You can advertise sales, deals and discounts with no more than the click of a button.
– In-store marketing materials. Think about flyers, circulars and coupon books. Think about displays in the aisle and signs hanging from the ceiling. There are countless ways to promote sales in-store, so don’t be afraid to get creative.
– Community advertisements. The next time you’re at the local YMCA, put up a flyer for your store. The next time you grab a cup of coffee at your neighborhood bakery, ask if you can pin an advert to their bulletin board. These small measures can have big results down the road.
These are just a few ways to market your business when you’re in the retail industry. Whether you’re selling bracelets, bananas or brake pads, these tips should help you attract more customers and maximize your profits.