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Very few companies in the world today can get a high return on their initial investment when choosing traditional forms of advertising. Fewer people now read the newspaper, and less people respond to direct mail and targeted mail campaigns. If you want your business to succeed, you need to rely on some of the fastest growing digital advertising methods.
Mobile advertising refers to any type of advertising that takes place over mobile devices. Instead of using large banners and ads and sending emails to potential customers, you can target them in new ways. Many corporations used mobile apps to gain customers, including Target and Walmart. These apps let customers find coupons, buy items online and find products for sale in their local stores. Other companies found success when displaying ads that run alongside popular mobile apps and games. Every time that a user plays one of those games or uses that app, they’ll see an ad for your company.
Social networking is one of the best ways to reach people unfamiliar with your company. Facebook lets you post status updates, share images of your products, run contests and promotions and interact with your customers. Many small business owners used Twitter and similar sites with great success. These sites give your company more of a personal touch that many people like. Click here to learn about other forms of digital advertising and how professionals can implement those methods with your existing ad campaign.