The Rules of SEO in 2018: What Role Do You Play?

SEO is changing. Searches are becoming more localized. A recent study shows more than 60% of users will Google a business prior to interacting with them. Changes like this show more responsibility lie with the business owner. You need to make everything count. Your local SEO must make more impact than it ever did before.

1) Do you pay attention to your meta tags or titles? You need to optimize both. You will give your target audience of what you offer. You will also be putting your content in front of the right eyes.

2) Your information needs to be accurate. Your business needs to be in the directory under the right group. Your contact information needs to be up-to-date. You need to be included in your local Chamber of Commerce page. You need to be legitimate and focused. If you do not offer proof of your SEO, your content is going to be irrelevant.

3) You need to be optimized for smartphones and other mobile devices. Online users are doing more mobile searches. Your business and SEO brand need to be mobile-friendly, or you will not be seen.

4) You need to be in the 3-pack. The 3-pack consists of your business and its location, reviews left by customers, and a description of what you offer. If your business does not offer this 3-pack, then your customers will need to put more effort into finding you. The more effort your customers need to put into finding you, the less likely they are to give you a chance.

5) Encourage your customers to leave feedback. You need to pay attention to the reviews you get, either the good or the bad. You need to respond in a timely manner. You need to work proactively to resolve issues.

6) You need to check on your business’s activities. You will have two types of customers. The first type will leave valid comments and critiques. The second type will complain to complain. You need to learn to separate the two.

How to NoFollow All Unnatural Links

I just received an email from Google saying that this blog currently appears to be in violation of Google’s Webmaster Guidelines. And my Pagerank went down from 2 to 0. If you are experiencing this too, you don’t have to remove all your links. Just put an attribute rel=”nofollow” to your unnatural links only, links that are not related to your site and/or links that are not healthy for your site.

How to NoFollow All Unnatural Links

What are the unnatural links?

Unnatural links are links that you put on your website(because of the advertising/selling links purposes) that are not related to your niche.

E.G. If you’re blog’s niche is marketing and business and you’re linking a fashion blog to one of your posts then this fashion blog link is unnatural. You should put an attribute rel=”nofollow” on these links or remove them.

But you can’t do it manually especially if you have hundreds of unrelated posts. Good thing I found this plugin Nofollowr. This plugin will help you to put an attribute nofollow to your unnatural links automatically by just 1 click.

How to use NoFollowr Plugin?

  • Download the Nofollowr Plugin to your blog.
  • Install and Activate.
  • Once activated, go to your categories page.
  • Find the categories that are not related to your site and view their posts.
  • Now you can see the posts that are not related and that needs to be changed or removed.
  • Go to that specific post and you will see a green check icon beside your link, meaning that the link is currently “follow”.
  • To make it “nofollow”, just click the check icon and it will automatically change the link from follow to nofollow link. Just easy as that!
  • Nofollow links are indicated by a red/stop icon. You can also do it vice versa. To make nofollow links follow, just click the red icon and the attribute nofollow will automatically be removed.
  • Don’t worry, the icons are only visible to the admins of the blog.

How to NoFollow All Unnatural Links1

How to NoFollow All Unnatural Links2

After you have done changing these follow links, submit a reconsideration request to Google. I’m sure there won’t be any problem if you make these links nofollow because these advertised websites are also checking their backlinks and contacting every unrelated blog that links to their sites. So, it’s a win-win situation. Good luck changing those follow links to unfollow!

NOTE: You don’t just remove links or change links to nofollow but you must also add more high quality articles that are related to your niche. You have to maintain at least 7:3 or 8:2 ratio in order to have a balance and healthy site/blog.

This article is not sponsored.