The Rules of SEO in 2018: What Role Do You Play?

SEO is changing. Searches are becoming more localized. A recent study shows more than 60% of users will Google a business prior to interacting with them. Changes like this show more responsibility lie with the business owner. You need to make everything count. Your local SEO must make more impact than it ever did before.

1) Do you pay attention to your meta tags or titles? You need to optimize both. You will give your target audience of what you offer. You will also be putting your content in front of the right eyes.

2) Your information needs to be accurate. Your business needs to be in the directory under the right group. Your contact information needs to be up-to-date. You need to be included in your local Chamber of Commerce page. You need to be legitimate and focused. If you do not offer proof of your SEO, your content is going to be irrelevant.

3) You need to be optimized for smartphones and other mobile devices. Online users are doing more mobile searches. Your business and SEO brand need to be mobile-friendly, or you will not be seen.

4) You need to be in the 3-pack. The 3-pack consists of your business and its location, reviews left by customers, and a description of what you offer. If your business does not offer this 3-pack, then your customers will need to put more effort into finding you. The more effort your customers need to put into finding you, the less likely they are to give you a chance.

5) Encourage your customers to leave feedback. You need to pay attention to the reviews you get, either the good or the bad. You need to respond in a timely manner. You need to work proactively to resolve issues.

6) You need to check on your business’s activities. You will have two types of customers. The first type will leave valid comments and critiques. The second type will complain to complain. You need to learn to separate the two.

Fastest Growing Digital Advertising Methods

Very few companies in the world today can get a high return on their initial investment when choosing traditional forms of advertising. Fewer people now read the newspaper, and less people respond to direct mail and targeted mail campaigns. If you want your business to succeed, you need to rely on some of the fastest growing digital advertising methods.

Mobile Advertising

Mobile advertising refers to any type of advertising that takes place over mobile devices. Instead of using large banners and ads and sending emails to potential customers, you can target them in new ways. Many corporations used mobile apps to gain customers, including Target and Walmart. These apps let customers find coupons, buy items online and find products for sale in their local stores. Other companies found success when displaying ads that run alongside popular mobile apps and games. Every time that a user plays one of those games or uses that app, they’ll see an ad for your company.

Social Networking

Social networking is one of the best ways to reach people unfamiliar with your company. Facebook lets you post status updates, share images of your products, run contests and promotions and interact with your customers. Many small business owners used Twitter and similar sites with great success. These sites give your company more of a personal touch that many people like. Cilck here to learn about other forms of digital advertising and how professionals can implement those methods with your existing ad campaign.