When you have a fashion blog that you want to grow by pitching it to big brands, there are a few tips and tricks that can help you to get ahead in the online world and in the fashion industry itself. Understanding all about the fashion industry and how to appeal to brands today will allow you to ensure you are getting the most exposure possible for your blog whether you are writing about new trends, past trends or even the fashion designers you follow yourself.
Keeping Up With the Current Trends
Keeping up with the current trends in fashion is an essential requirement to be taken seriously when you are pitching your blog to the top brands in fashion that you want to appeal to with your site. Reviewing the latest shopping catalogues, articles and blogs online yourself is a way to stay informed and to predict future trends as well depending on what your blog’s goal is and the audience you want to captivate. The more knowledgeable you are with the latest fashion trends, the more likely you are to be taken serious when you start to pitch your own blog.
Create a Plan
When you want to pitch your fashion blog to a big brand, knowing your purpose will help to gather more interest while allowing potential brands to be interested in your content. Explaining the purpose of your blog and why you want big brands to take a look at it themselves will help to get the responses you are seeking to boost and build your site even more.
Knowing Your Market and Blog Statistics
Knowing your target audience and demographic is a way to provide statistics and data to big brands who may ask about your page views, the number of visitors your blog receives and the overall popularity of your site. The more information you are capable of sharing with big brands, the more opportunities and advertising sponsorships you may be offered.
Set Yourself Apart
Creating a completely original and unique blog based around fashion is a way to stand out and attract big brands who may want to partner with you, promote your site or even advertise on the blog itself. The more your website stands out and appears to have original content, the more interest you will spark from advertisers and from those who may be willing to invest in your blog to make it a more viable business.
Utilize Social Media
When you want to appeal to big fashion brands, utilizing social media is highly recommended. Social media allows you to gain followers and interest from potential clients and visitors regularly while also giving you more online credibility and a better online reputation. Implementing social media can be done with Facebook “likes” and virtual shares on networks including Twitter, Pinterest and even LinkedIn. The more connected you are with the online world, the easier it will be for you to appeal to larger brands in the fashion industry to help your blog expand.
Written by Katie Hensley
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Feb 20, 2013
Tags: Fashion Blogs